Awarded to those that serve the people of STC for the sake of STC, such as stepping out of a battle so someone else can get in; helping others understand their class, roles & rotations; taking the time to teach a less experienced player.
Part of what makes STC what it is, is the sacrifices made by others in multiple facets. Such facets include, time, crafting materials, passing on loot that is a bigger upgrade for others than themselves, teaching, helping run guild events.
Awarded those that have proven that they value STC, its Values and most of all her People. They put the extra effort forth and donate their personal and in game time to help make STC what it is today.
Awarded for those that distinguish themselves in combat. These are the people that lead by example, being flexible and adjusting to the situation as necessary (switching to an offspec or character), by stepping up in times of need.
Awarded to those who set the example of what is means to be a member of STC by displaying all of the key virtues of STC: Honor, Loyalty and Service through attention to Duty, Honor, Valor, and Sacrifice.